This organization has made a huge effort recently to engaging the community they serve through social media tools. I think more importantly though is that that have made significant efforts to do it in a manner that is planned, adheres to best practices and is community focused.
Discussing matters related to mental illness and support rarely comes easy to folks. For many being able to start the conversation and gain resources in a manner that feels like they have some control over and can engage on their terms is important. By using technology and social media this group has been able to reach a larger number of folks and really expand what they consider the "community" they serve by allowing it to include online community.
Nonprofit
